PS3 Sony drops 'It Only Does Everything'

Sony's introduced a new US ad campaign for the PlayStation 3, dropping its famous 'It Only Does Everything' slogan for 'Long Live Play'. SCEE's VP of product marketing, Scott Steinberg said the ads are designed to "celebrate gamers from all walks of life" and "recognize you for making us who we are today".He explained on the PlayStation Blog: "PlayStation has always been about the gamer and the PS3 is the ultimate portal to a land of infinite experiences and accomplishments. "PlayStation is reaffirming our commitment to gamers like yourselves with "Long Live Plarmtymixing humor and a little good, clean fun with the kind of entertainment content you crave."We are committed to the continued expansion of the types of services and content that have made the PlayStation name synonymous with interactive entertainment and hope that through the 'Long Live Play' campaign our dedication to you, the PlayStation fans, truly shines through."He added: "For those of you who have friends that might be on the fence, I encourage you to invite them to come on over. In the meantime, keep your eyes peeled because in the weeks to come we'll be turning the spotlight back on you, and you won't want to miss it!" Andy Robinson

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